New Delhi, March 31: Cricket-related apps have
seen over 450 percent surge during the ongoing T-20 World Cup, a report
by app tracking service 9Apps Trends said here on Thursday.
to data shared by the tracking service, the traffic peaked during the
second week into the cricket season with India-Pakistan match adding to
"9Apps is very popular among Indian users due to its
local apps and features. We are encouraged by the strong growth in
sports-app downloads, and happy to help so many users connect with their
favorite sport,” said its country manager Ebrahim Popat.
The report by 9Apps, part of Alibaba Mobile Business Unit, said the keyword search "cricket" has also been trending.
the WT20, three cricket-related apps ranked among top searches and only
one ranked among new ranking. However, the number went up to seven and
five during the third week of the cricket season, it added.
report further said that top five cricket-related apps were downloaded
around 300,000 times per week before the WT20 started, and the download
surged 340 percent once the World Cup kicked off.
that the cricket season offers good opportunity for app developers and
content providers to test their ability in catering to seasonal demands.
season is too big to ignore. Sports app developers and content
providers have either updated their apps to bring world-cup-theme
features, or providing new content to attract users," the report added.